Tenure

Corporate recognition app that allow employees to select rewards that match their personal financial goals

Company:

Tenure FInancial

Year:

2024

Duration:

6 Months

Goal 1

Refresh the mobile and web UI to reflect the new style guide within 2 weeks.

Goal 2

Resolve UX and navigation issues to create a seamless user journey.

Goal 3

Increase platform conversion rates by at least 5% post-launch.

1

Define

Define

2

Ideate

Ideate

3

Design

Design

4

Deliver

Deliver

Business Impact

The redesigned Tenure platform strengthened the brand’s market position and delivered a measurable uplift in user engagement. Improved navigation and a polished interface contributed to increased user satisfaction and confidence in managing financial goals. The streamlined experience helped drive conversions, supporting Tenure’s growth objectives. Early user feedback signaled renewed trust and enthusiasm from both employers and employees.

The redesigned Tenure platform strengthened the brand’s market position and delivered a measurable uplift in user engagement. Improved navigation and a polished interface contributed to increased user satisfaction and confidence in managing financial goals. The streamlined experience helped drive conversions, supporting Tenure’s growth objectives. Early user feedback signaled renewed trust and enthusiasm from both employers and employees.

6%

Increase in conversion rates

18%

Higher user engagement

30%

More users

Location:

Traverse City, Michigan

Location:

Traverse City, Michigan

Location:

Traverse City, Michigan

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