Xtra

Tax management Mobile App

Company:

Xtra Tax Management

Year:

2022

Duration:

3 weeks

Goal 1

Increased onboarding completion rates.

Goal 2

Fewer user drop-offs in early setup.

Goal 3

Positive feedback from testers, who reported feeling “more in control” during onboarding.

Business Impact

The improved onboarding flow led to: Increased onboarding completion rates. Fewer user drop-offs in early setup. Positive feedback from testers, who reported feeling “more in control” during onboarding. Result: The redesign successfully made onboarding more intuitive, increasing trust and engagement with the app.

The improved onboarding flow led to: Increased onboarding completion rates. Fewer user drop-offs in early setup. Positive feedback from testers, who reported feeling “more in control” during onboarding. Result: The redesign successfully made onboarding more intuitive, increasing trust and engagement with the app.

Location:

Traverse City, Michigan

Location:

Traverse City, Michigan

Location:

Traverse City, Michigan

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